(跨文化商务交际案例分析.docxVIP

How much is Hard Work?Abstract:In the intercultural business communication, Eastern and western people usually face a cultural conflict, because of the differences in values, culture and the different methods of behavior. This text embarks from the different features of culture between China and the United States, analyzing the failure of cross-cultural communication, and puts forward that the international business communication researchers should consciously cultivate their cross-cultural awareness, enhance the sensitivity of cultural differences, promote the integration of local culture and foreign culture, and decrease or even eliminate faults in the international business communication, in order to promote international business success.摘要：在跨文化商务交际中，东西方民族常常会因为价值观念、文化积淀以及思维、行为方式的不同而遭遇文化冲突。本文从中美文化的不同特点出发，针对跨文化交际失败的原因进行了分析，提出国际商务交际人员应自觉培养自身的跨文化意识，增强文化差异的敏感性，促进本土文化与外来文化的整合，减少乃至消除国际商务交际中的失误，促使国际商务成功开展。Keywords:Intercultural business communication, cultural conflict, cross-cultural awareness关键词: 跨文化商务交际、文化冲突、跨文化意识Case: A team of four Chinese from a large prestigious organization were in Honolulu for ten days to meet with six American colleagues from several different US universities. The ten scholars were getting together to finish up a project that they had been working on together for more than three years. The data had been collected, with great effort and many bureaucratic tangles, in several villages in central China. The Chinese team had been tireless and super-humanly patient in working out every problem so that the data collection had been extremely successful.The researchers had been working separately for nearly a year on analysis, reports and papers based on their data. The Americans felt very lucky to have obtained the financial and institutional support to give the group an opportunity to get together one last time—this time in the US—to read each others papers, work out problems with the analysis of data, fill in missing bits of information that the oth