(一汽大众上市试乘试驾活动整合营销方案.pptVIP

Thanks for your attention! * 一汽-大众北区CC上市试乘试驾活动整合营销方案 FAW - VW The North Region CC Listing Test Drive Integrated Marketing Program 2010.07.24 24th July 2010 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 项目背景 项目目标 项目策略 项目概述 项目安排 媒体计划 执行细节 目 录 Contents Project background Project purpose Project strategy Project overview Project arrangement Media planning Executive details Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 项目目的 Purpose 广泛传播CC上市信息，提升CC北区范围的知名度 定位CC为 “优雅