定量调研方法.ppt

* * * * * * * * * * Marketing Research 市场调研 06.定量调研方法 该章在全书中的位置 * Step 1 : Establish the Need for Marketing Research Step 2 : Define the Problem Step 3 : Establish Research Objective Step 4 : Determine Research Design Step 5 : Identify Information Types and Sources Step 6 : Determine Methods of Accessing Data Step 7 : Design Data Collection Forms Step 8 : Determine Sample Plan and Size Step 9 : Collect Data Step 10 : Analyze Data Step 11 : Prepare and Present the Final Research Report Step 6 : Determine Methods of Accessing Data Step 7 : Design Data Collection Forms Step 8 : Determine Sample P