ACustomMarketingProgramforTheHondaStorePresented.pptVIP

A Custom Marketing Program for...The Honda StorePresented to: John Smith Presented by Bill Jones Local Media Group Advertising Objectives In the following presentation, we will examine a Radio marketing program that will accomplish your primary advertising objectives: Bring more traffic into the dealership Improve name recognition of dealership Competitive Analysis Competitive Advantages An important goal in this marketing plan is to help you maximize the following advantages: Large inventory of new and used cars Complete service and parts department Competitive pricing