DirectStoreDelivery.pptVIP

Direct Store Delivery Back door traffic at store 25% of grocery products never see a warehouse DSD Product Characteristics Shelf life Bread/pastry/salty snacks/beer 30-70 days DSD vs 390 days for warehoused category Higher SKU velocity 12 units/store/week vs 9 units DSD Product Characteristics Demand variability Frequent promotions Frequent service Lower value density Fragility - chips Weight – beer, soft drinks DSD Product Characteristics Lower value density (cont.) $27/cu. Ft. (dsd) vs $100/cu. Ft. Price divided by space High cost as a % sales Merchandising difficulty Special equipment P