战略管理09企业层级战略(整合与外包)课程.pptVIP

Chapter Nine Corporate Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing “The great commander knows  when to attack and when to  stand down. Never fight a battle  when nothing is gained by  winning.” Corporate-Level Strategy Corporate strategy is used to identify: Businesses or industries that the company should compete in Value creation activities that the company should perform in those businesses Method to enter or leave businesses or industries