decisionmaking决策相关英文课件课程.pptVIP

Decision errors and biases Selective perception bias Decision makers distort identification of problems, the development of alternatives and evaluation processes Confirmation bias Decision makers seek out information that reaffirms their past choices and discount information that contradicts past judgments Framing bias Decision makers they distort what they see and create incorrect reference points. Decision errors and biases Availability bias Decision makers distort judgments and probability estimates Representation bias Decision makers make decisions for the situation they perceive as si