管理学-企外部环境分析.pptVIP

第二章：The External Environment 外部环境 本章首先介绍了企业所面临的宏观环境和竞争环境，接着对环境进行了分析，最后介绍了企业对环境的反映 External environment All relevant forces outside a firm’s boundaries, such as competitors, customers, the government, and the economy. 外部环境：一个公司外部的所有的相关因素，如竞争者、客户、政府和经济 第一节：The macroenvironment 宏观环境 Macroenvironment The most general environment; includes government, economic conditions, and other fundamental factors that generally affect all organizations. 宏观环境：最基本的环境，包括政府、经济环境和其他通常影响所有企业的基本因素 1 Laws and regulations 法律和法规 The government can affect business opportunities through tax law, economic policies