华农经管网营销课件第十二章.pptVIP

?2009 Pearson Education, Inc. Publishing as Prentice Hall 供应链及分销渠道 Wholesaler Wholesaler Agent Retailer 1 Retailer 2 Retailer 3 Farmer 1 Steel supplier Fabric supplier Food supplier Parts supplier Parts supplier Farmer 2 Manufacturer or Service Provider Supply Chain Manufacturer or Service Provider Distribution Channel 12-* ?2009 Pearson Education, Inc. Publishing as Prentice Hall 供应链管理 供应链管理（SCM）是指物资流，信息流和资金流的协调 供应链管理的主要职能是有计划地连续补货，以消除库存积压 供应链的参与者使用企业资源计划系统（ERP） ，管理库存和流程 12-* ?2009 Pearson Education, Inc. Publishing as Prentice Hall 渠道管理需要协调，沟通和控制，以避免渠道成员之间的冲突 电子