外贸函电Lecture1GeneralPrinciples学习课件.pptVIP

Business English Correspondence--YvonneSchool of Foreign Studies, NJFU Criteria for Effective Business Writing Courtesy Correctness Conciseness Clarity Concreteness Completeness 1)Emphasizing You-attitude rather than We-attitude “You-attitude”—— You earn 2 percent discount for cash payment “We-attitude”—— We allow 2 percent discount for cash payment We/I attitude You attitude A large sale of our products will make our company more profitable. We are in need of fund and you must pay… We can not offer you any refund… Obviously you forget telling us the color… A good s