新产品开发与产品生命周期策略学习课件.pptVIP

New-Product Development and Product Life-Cycle Strategies 新产品开发与产品生命周期策略 10 - * Objectives 目标 Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle. Understand how marketing strategies change during the product’s life cycle. 解释公司如何寻找并开发新产品构思 列举并定义新产品开发程序 描述产品生命周期的各个阶段 描述产品生命周期中相应的营销策略 10 - * $50 billion in profits over 27 years Early new-product development relied heavily on copying the competition $4.2 billion annually invested in R D Innovation is critical to Microsoft’s future success M