marketing2011,第三章reading31.docVIP

1. Conduct your own survey on 5 to 10 people and report your findings. The satisfaction of red meat in YangZhou University canteen Background: With the increasing of family incomes, children have higher and higher requirements in food. Red meat is an essential food and appears on dining table almost every meal. Science has informs us that red meat provides a wide range of essential nutrients including protein, iron, zinc, B vitamins, selenium, vitamin D, and long chain omega-3s. trimmed of fat, red meat is generally lean and contains low levels of saturated fats and cholesterol. Children have been accustomed to delicious cooked red meat. Now these children become a part of YangZhou University and they are forced to live in the school, which means that they have to choose school canteen. Today I want to investigate the satisfaction of red meat in school canteen and hope to find problems about red meat in canteen and give helpful advice. Type of research It is an exploratory research. Because we are uncertain about what actions should be taken and has little knowledge about the research problem. Exploratory research can help us decide an appropriate action and increase our knowledge. Target: some students in YangZhou University The method of sampling is random sampling. I chose 7 students to complete these questionnaires and received 7 papers. The basic data analysis is based on these 7 questionnaires. In addition, I used the method of observation and in-depth interview so that I can find mining a more in-depth information. Analyse the data In excel, 1 represents option A, and 2=’B’, 3=’C’, 4=’D’. in question 1, most students just feel ordinary about school’s red meat, with the percentage of 86%, only 14% students dislike it; 43% students sometimes eat red meat in a week, sharing the same percentage of often. The person who seldom eats red meat in school dislikes it. More than half of the students like considering vegetables as their first choice for lunch. Only 29%