清华大学MBA市场营销学第7章.pptVIP

THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS THANKS * * * * * * * * 密封投标定价法（Sealed-bid Pricing) 在密封投标定价法中如何保持投标价格和企业利润的平衡。期望利润判断法 公司的递价(Company′Bid) 公司的利润 递价的中标率（假定的） 期望利润(Expected Profit) 9,500 100美元 0．81 81美元 10,000 600 0．36 216 10,500 1,100 0．09 99 11,000 1,600 0．01 16 6，选定最终价格Selecting the