2008-06-15 creative strategy.docVIP

Creative Strategy PART ONE DISCUSSION Advertisings responsibility to inform is greatly enhanced by creative strategy通知的广告责任由创意策略极大提高. averse adj.厌恶的, 不乐意的; 反对的 superiority n.优越(性), 优秀, 超[卓]越, 优势(to, over), 傲慢(to, over) sense of superiority优越感 disseminate vt.撒, 播传播, 散布 figure n.外形, 轮廓; 体形; 隐约可见的人[物]影; 身体与物体平面面积画像, 塑像 图形[案]; 插图; 图表 assessment n.评估评估的款额[税额]看法 What is your assessment of the situation? 你对时局的看法如何? The creative strategy statement is essentially an extension and elaboration of a brand’s marketing strategy principles into the brand’s advertising or creative area. It picks up from a cre