美国公司如何理解中国文化与国情学习课件.pptVIP

Opportunities Challenges for Multinationals in China:Learning from the Microsoft ExperienceKai-Fu LeeCorporate Vice President Microsoft Corporation Talk Outline China Opportunity 6 Ingredients to Success in China Microsoft’s Presence in China Early struggles Recent successes Conclusion China OpportunityHuge growing market China OpportunityWorld’s Largest Labor Force “Through skillful control of residency, China’s 900 million rural residents will gradually move to cities and take jobs in manufacturing or information processing, perhaps at 20-30 million per year. This could give China