Unit Trade Fair.docVIP

Unit 9 Trade Fair General Guidelines for Trade Fair Participation Participation in a trade fair takes a huge amount of planning and organizing. The following guidelines are meant to provide a general overview of the preparation involved. Setting objectives It is necessary for participants to formulate objectives clearly so that success can be measured (e.g. sales, number of contacts, number of potential customers identified, number of customers acquired, level of communication achieved. Getting information General information about trade fairs as well as exhibitions can be ob