BE4G9Name of CommodityCase Study of Subject Matters 2012.11.21.pptx

Name of CommodityCase Study of Subject Matters BE4G9 2012.11.21Name of Commodity Name of commodity is a main component of the Description of Goods, and it should be clearly stipulated. It concerns the rights and the obligations of both importers and exporters. When stipulate the name of commodityMust be specific and concrete; vogue and general descriptions should be avoidedAny irrelevant descriptions should be excludedInternational standardized names are advisableChoose proper names for the commodities资料来源：简明国际贸易实务/齐俊妍，唐丽主编.—北京：清华大学出版社；北京交通大学出版社，2010.3 第1版Ways to name the commodity资料来源：Sherly2012.11.14课堂课件Name of Commodity Its Cultural Background Name after its main usages: Air conditionerName after its raw materials or main components: Apple wineName after its name of origin: Brazil barbecueName after its design or outer shape: MouseName after its commendatory terms: GoldlionName after some famous persons: ChanelName after its craftsmanship: Skimmed MilkNamed after its main usage参考资料：/view/252602.htm/view/252602.htm 2012.11.20Air –conditional: indicates the process of altering properties of air to more favorable conditions.Tide（汰渍）：refers to its trendy and remarkable function. From its meaning，many housewives inclined to choose it and expected it can get the dirt off as soon as possible.Name after its commendatory terms力士（Lux）作为当今世界最有名的香皂品牌，除了它大量利用影星做广告树立国际形象外，该品牌名称典雅高贵的优美含义也为它的发展起了很大的推动作用。联合利华公司 19世纪末向市场推出了一种新型香皂，一年中先后采用过猴牌（Monkey）与阳光牌（Sunlight）作为品牌名称。前者与香皂没有任何联系，显得不伦不类，且有不洁的联想；后者虽有所改进，但仍落俗套。第一年里，香皂的市场销路一直不好。1900年，公司在利物浦的一位专利代理人建议了一个令人耳目一新的品牌名称：Lux，立即得到公司董事会的同意。名称更换之后，产品销量大增，并很快风靡世界，时间不长就成为驰名世界的品牌。易读易记，简洁明了，在所有国家语言中发音一致，易于在全世界传播。来自古典语言luxe ，具有典雅高贵的涵义，它在拉丁语中是“阳光”之意，用作香皂品牌，令人联想到明媚的阳光和健康的皮肤，甚至可以使人联想到夏日海滨度假的浪漫情调。它的读音和拼写令人潜意识地联想到另外两个英文单词Lucky（幸运）Luxury和（精美华贵）。/ppsj/7351.html资料来源：/ppsj/7351.html/ppsj/7351.html 2012.11.20Case Study of Subject MattersCase Study for Name of CommodityCase Study for Quality of CommodityCase Study for Quantity of CommodityCase Study for