Apple vs Google英文presentation.pptx

PREApple vs. Google[1]BriefIntroduction IntroductionInternet search1998Larry Page and Sergey Brin “Google guys”To organize the world’s Information and make it accessible.Countless users worldwide about 30 languagesFortune’s Best 100 Company listBest Employer in 2013Google Search/Google Glass/YouTubeGoogle DoodleGlobal ranking list of hot searches in 2014The Flappy Bird2014 World CupALS Ice bucket challenge……IntroductionHigh technology companySteve Jobs / Stephen Wozniak / Ron Wayne1976The world’s most valuable brand Innovation iPod and iTunes music store / iPhone and Appstore / iPadMain productsHardware: Mac、iPod、iPhone and iPadOnline service: iCloud、iTunes Store and App StoreConsumer-business: OS X、iOS、iTunes、SafariiLife iWork……Logo Jobs and SchmidtGoogle vs Apple, who will win ?[2]Battles onApple vs. GoogleSmartphone business /systemNexus OneGoogle Voice based on its own mobile browserGoogle Voice was taken off from the APP Store12BattleHistoryApple unveiled iPhoneGoogle developed AndroidGoogle ChromeAndroid Market10Smartphone business /systemAppleGoogleNexusiPhoneSmartphone business /systemVSIOS:Android:125000 - 1.2m applicationsOnly applied to iPhone*** - 1.2mApplied to different smartphones for freeMobile advertisingMobile ads suckMobile ads will one day be more important than PC advertisingAppleStrong user data geo-location technologyGoogle90% of profit comes from adsMobile advertising45.8%45.3%AppleGoogleAds in the appsClick to DialSearch engineWe did not enter the search business. They entered the phone business. Make no mistake they want to kill the iPhone. We wont let them.?Search engine2015Other fieldsMapsWearable Devices[3]CooperationCompetition2431Benefits of cooperationIncreasingresources utilizationImproving competitive-nessSharing costs and risksExpanding marketTypes of cooperationStrategic AllianceOutsourcingVertical cooperationHarms of competitionVicious competitionDoing damage to market environmentWastingresourcesCase of competition360 Securit