法学本科毕业论文-时尚杂志广告对女性消费者的影响.docVIP

Abstract Since 1980s, obviously, fashion magazine advertisements in China have an enormous change both culturally and commercially. Fashion magazine advertisements came into being much earlier in the west than in China, so there is a big gap between China and western countries. Chinese fashion magazine advertisements fell behind. With the improvement of the quality of life, fashion magazine advertisements exert significant effects on female consumers. A foreign scholar named Veblen mentioned that people would consume once their demands for basic materials were satisfied. In this paper, the aut