市场营销计书(marketing plan)模板.doc

MARKETING YOUR BUSINESS FOR SUCCESS WORKSHOPINTRODUCTIONMARKETING YOUR BUSINESS FOR SUCCESSWORKBOOKTraining Module - 3 Workshop Objectives By the end of this workshop, you should be able to:* Determine the purpose of the marketing plan- Identify strategies for conducting market research- Identify advantages of market research* Determine what the marketing plan contains- Target market- Competition- Product/service- Marketing budget- Location- Pricing strategy- Promotional strategy* List- advantages of developing a marketing plan- disadvantages of developing a marketing plan* Prepare a mar