2 motivation.pptVIP

Motivation Main Contents Defining motivation界定动机/激励 Early Theories of Motivation早期的动机理论 Contemporary Theories of Motivation现代的动机理论 Defining motivation Motivation is the process that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.动机是一种过程，它体现了个体为了实现目标而付出的努力强度、方向和坚持性。 Intensity: how hard a person tries. Direction: the quality of effort Persistence: how long a person can maintain effort. Motivation process: High intensity is unlikely to lead to favorable job-performance unless the effort is channeled in a direction that benefits the organizatio