《湖南工业大学-包装与材料工程学院-包装cad-小糊涂酒玻璃容器结构及造型设计》.doc

《包装计算机辅助设计》课程设计 设计说明书 小糊涂酒玻璃容器造型及包装设计 起止日期： 2013 年 6 月 17 日至 2013 年 6 月 21日 学生姓名 王 新 新 班级 包工103班 学号 10404200336 成绩 指导教师（签字） 包装与印刷学院 2013 年 6 月 21 日  摘 要 糊涂酒已经成为当代大众最亲睐最不可或缺的白酒品牌。然而目前国际的白酒市场大部分被国外的品牌所占领，国产的白酒品牌往往依靠降低价格“贱卖“产品，而在包装设计的要么没有新意要么干脆过于朴素，与国外的奢华、高雅的包装风格完全不在一个档次。在这个包装的销售功能比重越来越重要的国际化市场，国产的白酒品牌如何在激烈的竞争中生存壮大，很大程度上在于如何把产品设计成既具有高性价比的内容物、又有不掉身价、符合国人心理的包装。本次课程设计就是从以上两方面出发，以糊涂酒为例，设计了一款330ml白酒包装，内包装采用玻璃酒瓶，中包装用的是折叠纸盒，为增强其销售性，在容器造型上采用不同于普通的异型，配合以精致淡雅的装潢。这样既利用其量大价优的优势，也通过合理的包装增加了其附加价值，从而促进其销售。 关键词：白酒，糊涂酒，包装结构设计 ABSTRACT Confused Liquor has become the public’s most favourable and indispensible wine in today’s society. However，most of the liquor market share is occupied by foreign brands . And the liquor brands tend to depend on price cut ,selling their products at a very low price, but have little innovation in packaging design or simply too austere,not comparable to the rich and refined style of the foreign packaging.As liquor package is playing more and more important roles in the international market, if the liquor brands want to survive the fierece competition, it in great extends rely on how to make products not only with high price versus performance ratio,but also witn novel and unique package design that meets the public’s mental needs. And this curriculum design is from the above two aspects, take “Confused Liquor” as Example ,I designed a 330ml liquor package. The inner package I use the glass package.And for medium package I use folded box.In order to strengthen its marketing, in container design I worked out a new box in different shape from ordinary, coordinating with a delicate and elegant decor. Thus it can take advantage of its superiority of price, the adoption of reasonable package to increase products’ added value and promote the sales. , Keywords:, white spirit, Confused Liquor,contain