SMART shopping.docVIP

Unit 5 SMART shopping 2. Work in pairs and discuss the questions. 1) When did you last go shopping? What did you buy? 2) Do you like going shopping? Why / Why not? 3) What sort of shops do you prefer to go? Why? 4) How often do you buy things you don’t want or need? 3. Look at the first sentence of the passage and choose the best answer to the question. Have you ever wondered why department stores look similar all over the world? They all sell the same things. They expect shoppers to do the same things. (c) They belong to the global village, not to the local culture. (d) The people who own them don’t have much imagination. Answer the questions. 1 What happens in the “transition zone”? What do you expect to find there? Shoppers move into the shop from the street, and they get used to the idea that they are about to start shopping. 2 Why are expensive items like jewellery on the ground floor? They attract people into the store. People would not usually look for them so they need to be made to pass them. 3 Why is the customer “queen” (and not “king”) in a department store? ◇ Because women are at the centre of the fashion market. ◇ Women spend more time and money in shops than men. 4 Why doesn’t it matter where sports clothes are? Because people who want to buy them are loyal customers and will look for them wherever they are in the shop. 5 Why are paths through stores arranged in circles? To make sure that all the goods on display are seen by the shoppers. 6 Why do some departments change the positions of goods once or twice a year? To give the store a new look and make customers buy new things. 7 Why is light purple an important colour? Because research shows that it makes people want to spend money. 8 Who watches football matches in a department store, and why? Men watch football matches and let their partners continue shopping. 9 What methods do stores use to make customers come back to the shop? They offer loyalty cards; or like some department stores in Chi