《许昌网利得贸易公司国际网络营销的分析与实施毕业论文》.docVIP

许昌网利得贸易公司国际网络营销的分析与实施 摘 要 随着经济全球化和网络科学技术的发展与完善，企业的网络营销开启了一个新的模式-----国际网络营销。近些年，我国政府不断加大对跨境电子商务出口产业的扶持，在信息资源低成本共享的今天，国内的市场越来越透明，利润的空间也在不断缩小。而在整个世界范围内，由于各国家和地区之间经济发展水平存在巨大的差异，国际性的网络营销相对于传统网络营销有着比较大的套利空间。中小企业利用网络营销低成本、高效率的特点在进军国际市场的道路上突破资金和人力的限制，向全球网络市场传递商品信息。中小企业在我国社会经济发展过程中占有相当重要的地位，但是在某些方面又属于弱势群体，大企业所采取的成功的国际网络营销经验，对中小企业来说，由于其自身的局限性和固有的特点，很难成功借鉴和灵活运用。 目前在国内现有的研究文献当中也很少有专门针对中小企业如何更好开展国际网络营销提出的具体可行性建议和方法。本文以许昌市网利得贸易公司为研究对象，以其国际网络营销为切入点，在整理和分析国内外企业国际网络营销理论研究的基础上，从国际网络营销学相关理论出发，运用文献研究法和内容分析法对中小企业的国际网络营销进行研究和分析，从而为中小企业的国际网络营销提供一些帮助。 关键字：国际网络营销；机遇和挑战；实施策略分析 Analysis And Implementation Of The International Trading Company Xuchang Net Profits Network Marketing Abstract With economic globalization and the network of science and technology development and improvement of network marketing opens up a new model ----- Internet marketing. In recent years, the Chinese government continued to increase cross-border e-commerce support export industries, cost-sharing of information resources today, the domestic market more transparent, the profit space is also shrinking. And throughout the world, due to the huge differences between countries and regions the level of economic development, an international network marketing compared to traditional network marketing has a relatively large arbitrage. SMEs to take advantage of Internet marketing low-cost, high efficiency breakthroughs funds and manpower restrictions on the road to enter the international market, deliver product information to a global network market. SMEs in the international network marketing road not only faced with new opportunities, but also will usher in more challenging. SMEs occupy in the social and economic development of the very important position, but in some ways they are vulnerable successful international marketing experience in large enterprise networks taken for SMEs, because of their own limitations and inherent characteristics, difficult to learn and can not achieve the desired resul