高级职业英语读写教程2 unit 4-Reading and Writing.pptVIP

Unit 4 Attending Fairs and Exhibitions Section 1 Getting Things Ready Section 1 Getting Things Ready Section 1 Getting Things Ready Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 2 Things to Do Section 2 Things to Do Activity 1 Listen and Write. Section 2 Things to Do Section 2 Read and Think Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area. Section 2 Read and Think Section 2 Read and Think 3. Build a professional network with people on either a local or national scale As the old saying goes, it’s not “what” you know but “who” you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed at your professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensure that your trade-show dollars reap incredible dividends. Just remember, focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words) Section 2 Read and Think Task 1 Test your problem-solving ability. What is China Import and Export Fair? China Import and Export Fair, also called Canton Fair, is held twice a year in spring and autumn since it was inaugurated