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快速消费品农村市场营销策略研究??摘?要?随着我国经济的快速发展，人们生活水平得到普遍提高，目前，中国已经成为快速消费品的制造以及消费大国。随着我国加入WTO,?快速消费品市场领域的竞争越来越激烈。在面临越来越多的跨国生产公司跨入国门以及消费者们越来越理性的消费行为等问题时，如何在惨烈的市场竞争中求得生存之机并取得长期发展，已成为国内专家和快速消费品企业领导研究的热门话题。?面对在快速消费品企业竞争日益激烈的今天，在对农村快速消费品市场展开研究，首先对快速消费品的概念和特点进行分析，分析农村市场的特性及快速消费品在农村市场的营销状况和农村快速消费品市场的竞争特性，然后提出农村快速消费品销售存在的问题，最后提出解决问题的办法和策略。?关键词：快速消费品1,?农村市场2,?营销策略3?FMCG?rural?marketing?strategy?research??ABSTRACT??With?the?rapid?development?of?Chinas?economy,?it?is?special?to?a?general?increase?in?living?standards,?at?present,?China?has?become?the?fast-moving?consumer?goods?manufacturing?and?consumer?power.?With?Chinas?accession?to?the?WTO,?the?field?of?fast-moving?consumer?goods?market?more?competitive.?In?the?face?of?an?increasing?number?of?multinational?companies?into?the?production?of?the?country?and?consumers?are?spending?more?and?more?rational?behavior?problems,?how?tragic?survive?the?market?competition?and?the?drive?to?achieve?long-term?development,?has?become?expert?and?fast-moving?consumer?goods?business?leaders?of?the?hot?topic?of?research.??Faced?with?fast-moving?consumer?goods?in?an?increasingly?competitive?business?today,?the?author?of?the?rural?FMCG?market?research,?first?of?all,?fast-moving?consumer?goods?on?the?characteristics?of?the?concept?and?analysis?of?the?characteristics?of?rural?markets?and?fast-moving?consumer?goods?in?rural?markets?and?rural?marketing?status?of?fast-moving?consumer?goods?market?characteristics,?and?then?fast-moving?consumer?goods?sales?of?agricultural?problems,?and?finally?put?forward?a?solution?to?the?problem?and?strategy.???KEY?WORDS:?Fast-movingConsumerGoods1,RuralArea2,Marketing?Strategy3目?录?前?言?...................................................?1?一、?快速消费品概述?......................................?2?（一）?快速消费品概念?...................................?2?（二）?快速消费品特点及消费特征?..........................?3?二、农村快速消费品市场特点?...............................?4?（一）价廉的快速消费品销售较快?..........................?4?（二）?传统节日快速消费品消费火热?........................?5?（三）?快速消费品新产品推销