140426 我国西部地区服务贸易的国际竞争力分析.docVIP

我国西部地区服务贸易的国际竞争力分析——以甘肃省旅游服务贸易为例 摘要：在西部大开发“十二五”规划中明确指出“西部地区依托丰富旅游资源，深入挖掘文化内涵，加强资源整合，积极发展文化、生态、休闲、度假旅游，提升旅游服务水平，打造富有西部特色的旅游产品体系。加强旅游基础设施建设，鼓励旅游公共服务主体多元化，促进旅游公共服务建设和运营市场化。重点培育一批跨区域精品旅游线路，形成一批国内著名和国际知名的旅游目的地。”发展旅游业、发展旅游服务贸易被提到了前所未有的高度。然而因为历史、社会和经济等综合因素的影响，西部地区的经济发展与中东部地区相比有一定的差距，旅游服务贸易的发展也受到了一定的影响，在旅游市场上竞争力不强。这与西部地区所拥有的旅游资源禀赋是极不相称的。所以，如何将旅游资源的优势，转化为市场竞争力的优势，在其他优势不明显的情况下，如何调整其产业结构，使其更快更健康的发展，从而带动区域经济的发展，是一个值得思考的问题，对于西部地区服务贸易和经济社会的发展，也有着很强的现实指导意义。因此，本文在相关理论分析的基础上，以甘肃省旅游服务贸易为例，主要对甘肃省旅游服务贸易国际竞争力进行了分析，并在文章最后就加强甘肃省旅游服务贸易国际竞争力的对策进行了阐述。 关键词：西部地区 旅游服务贸易 竞争力 Abstract: The 12th Five-Year Plan of Western Development made clear that though relying on the rich tourism resources in western regions, digging deeper into the cultural connotations, firming the integration of resources, and actively developing the cultural, ecological, leisure, holiday tourism, it would raise the level of tourism services and create a western characteristic tourism product system. Strengthen the construction of tourism infrastructure and encourage the diversification of the tourist public service, to promote tourism public service construction and operation of market-oriented. Focus on fostering a number of cross-regional quality tourist routes, meanwhile forming a group of famous domestic and international well-known tourist destination land. The development of tourism and the development of tourism trade in services have been referred to an unprecedented height. However, due to a combination of factors such as historical, economic and social constraints, the level of economic development in the western region compared with other areas in China are obvious backward. Therefore, how to make the advantage of the resources translate into competitive advantage, and how to adjust its industrial structure and strengthen its internal cooperation, for a faster and more health development of regional economic development, is a question worth considering. Meanwhile, it also has a strong