45 yers of innovation-trans 0271.docVIP

45 YEARS OF INNOVATION 45年的探索和创新 From a small retail store in San Francisco to a worldwide leader in outdoor equipment and apparel, The North Face continues to write history. 从旧金山当地的一间小小零售店，一步步成长为享誉国际的户外装备和服饰领军者，The North Face?一如既往地挥写着历史的新篇章。 1968 1968年 Factory production is in the back of the Berkeley retail store. The North Face?在伯克利零售店后面开厂生产。 1966 1966年 Doug Tompkins founds The North Face as a small ski and backpacking retail and mail order operation in San Francisco’s North Beach area, at 308 Columbus Ave, CA. The Grateful Dead plays at the store’s opening. Doug Tompkins在旧金山北滩(North Beach)地区创办了一家专门经营滑雪板和背包及邮购业务的小零售店——The North Face?，店铺位于加利福尼亚州哥伦布大道308号。感恩而死乐队(Grateful Dead)还在店铺开业当天专程前来表演助兴。 MAKE THE BEST PRODUCTS IN THE WORLD 生产全世界最好的产品 1968 1968年 Mission Statements: “Make the best products in the world” and “Bring the custom back.” The North Face?确定了使命宣言：“生产全世界上优质的户外的产品”和“拥有回头客”。 1968 1968年 1968 and onwards: Using catalogs as the mouthpiece and by incorporating information and articles, The North Face embarks on a multi-year trend of environmental stewardship and sustainability aimed at protecting the wild places where our gear is used. 1968年以后：在采用产品目录这一宣传手段的同时，增加信息量和丰富报道内容，The North Face?多年来一直都是环境监管和可持续发展领域内的潮流引领者，旨在保护The North Face?装备所涉及的荒郊野外。 1968 1968年 The first internal frame pack by The North Face, the Ruthsack, being a revolutionary breed of lightweight backpack. The North Face?推出首款内框架背包Ruthsack，开创了轻便型背包的革命新纪元。 1969 1969年 Manufacturing and office move from Berkeley store to 1234 Fifth St., Berkeley. Creedence Clearwater Revival can often be heard rehearsing next door. The North Face?生产及办公的地点从伯克利零售店搬迁至伯克利第五大街1234号。隔壁经常传来克里登斯清水复兴合唱团（Creedence Clearwater Revival）彩排的声音。 CANADA 加拿大 1969 1969年 The North Face supplies gear for a high-altitude study by the Arctic Institute of North America on Mount Logan (17,800), Yukon Territory, Canada. This is the first expedition sponsorship by The North Face. The North Face?向位于加拿大育空地区海拔5959米洛根山上的北美北极研究所(Arctic Institute o