Topic 7 International Marketing2 for2014.ppt

Topic 7 International Marketing 7-4: Marketing management-- Pricing Policy Pricing is the only element in the marketing mix that is revenue generating; all of the others are costs. It should therefore be used as an active instrument of strategy in the major areas of marketing decision making. International pricing situations can be divided into three general categories: export pricing, foreign market pricing, and intracompany, or transfer pricing. A:Export Pricing Three general price-setting strategies in international marketing are a 1. standard worldwide pricing; 2. dual pricing, which