《现代物流专业英语》-易牧农-电子教案-(英文版)chapter 2(ppt 25).pptVIP

The Marketing and Logistics Interface What Is Customer Service Service-driven Logistics System Chapter 2 Customer Services Key points: to understand relations between marketing and logistics Difficult points: to satisfy customers Requirements: By the end of this lesson, you should be able tounderstand that 4P’s is the important part in marketing management.understand that logistics plays the important role in building and maintaining competitive edges.describe the importance of managing the marketing and logistics interface on an integrated basis. 2.1 The Marketing and Logistics InterfaceT