- 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
- 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。
A
In 1939 two brothers,Mac and Dick McDonald,started a drive-in restaurant in San Bernadino,California.They carefully chose a busy corner for their location.They had run their own businesses for years,first a theater,then a barbecue(烤肉)restaurant,then another drive-in.But in their new operation,they offered a new,shortened menu:French fries,hamburgers,and sodas.To this small selection they added one new idea:quick service,no waiters or waitresses,and no tips.
Their hamburgers sold for fifteen cents.Cheese was another four cents.Their French fries and hamburgers had a remarkable uniformity(一致性),for the brothers had developed a strict routine (程序)for the preparation of their food,and they insisted on their cooks’ sticking to their routine .Their new drive-in became surprisingly popular,particularly for lunch.People drove up by the hundreds during the busy noontime.The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened.They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954,when he was selling milkshake-mixing machines.He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants.The agreement struck included the right to duplicate(复制)the menu,the equipment,even their red and white buildings with the golden arches(拱门).
Today McDonald’s is really a household name.In 1976,McDonald’s had over $ l billion in total sales.Its first twenty-two years in one of the most surprising success stories in modern American business history.
56.This passage mainly talks about .
A.the development of fast food services
B.how McDonald’s became a billion-dollar business
C.the business careers of Mac and Dick McDonald
D.Ray Kroc’s business talent
57.Mac and Dick managed all of the following businesses except .
A.a drive
您可能关注的文档
- 高三生物:3.2 DNA分子的结构教案 (辽宁适用)新人教版.doc
- 高三生物:5.1《生态工程的基本原理》教案(新人教版选修3).doc
- 高三生物:5.1 基因突变与基因重组教案 (辽宁适用)新人教版.doc
- 高三生物:5.2 染色体变异教案 (辽宁适用)新人教版.doc
- 高三生物:专题五《自由组合规律》复习提纲.doc
- 高三生物:探讨加酶洗衣粉的洗涤效果教案.doc
- 高三生物:第2章《组成细胞的分子》能力提高.doc
- 高三生物:第4届国际奥林匹克竞赛试题——其他题型全国通用.doc
- 高三生物:第5章《细胞的能量供应和利用》能力提高.doc
- 高三生物:第4章《细胞的物质输入和输出〉能力提高.doc
最近下载
- 高级日语(三)第08課 携帯上司 8課内容理解1.ppt VIP
- 全麻术后导尿管相关膀胱刺激征的管理.pptx VIP
- 精选洗车场租赁协议2024年通用.docx VIP
- 国家中小学智慧教育平台的应用培训(OCR).pdf VIP
- 鲁宾逊漂流记:英汉对照版-英DanielDefoe.pdf VIP
- 伤口造口护理.pptx VIP
- UFDEV_PHASE_1_5_5_项目客户化开发推进计划.xls VIP
- 2024-2025学年高一数学必修一《第一章 集合与常用逻辑用语》测试卷附答案解析.pdf VIP
- 某电厂引风机拆除安装实施方案.doc VIP
- 口语交际--有趣的动物及口语交际《有趣的动物》教案.doc VIP
文档评论(0)