传统媒体如何在新媒体浪潮下升级转型.docVIP

传统媒体如何在新媒体浪潮下升级转型 摘要 近年来网际网络的兴起掀起传统媒体变革的巨浪。传统媒体尤其是纸媒，订阅量、读者群快速大量衰退，与网际网络新兴媒体囊括了大量阅听众，占据了大部分阅听时间、改变阅听人的新闻讯息接收和媒体使用习惯不无关系。在此环境中传统科技类媒体，更是在信息化环境冲击下面临极大的生存困境与危机。 对于瞬息万变，追求实时动态内容更新的科技类媒体来说，网际网络的冲击不见得完全是负面的，新兴媒体平台具有极强移动性及互动性，使得科技类报导能更迅速为读者所接收。多变的呈现形式使得原本枯燥乏味的科技类新闻报道表述饶有新意及易于人们理解接受。对于传统科技类媒体而言，既存在危机也带来转机。 这样的背景之下，传统科技类媒体如何在新媒体浪潮下，保有媒体市场占有率，提升科技类媒体经营效益及自身核心竞争力等就需要结合市场需求及运用信息技术进行自身的升级转型，进一步满足读者需求及确保市场优势。 本文从化危机为转机的角度，从全球传统科技类类报业及科技类新媒体入手，以中日韩及台湾的科技媒体为案例分析，传统类媒体所面临的发展环境及生存问题，以深度访谈与次及资料为方法，探究其创新的升级转型策略，进而为传统科技类媒体运营模式及市场竞争力提出一条新路径。 关键词：资讯技术、新媒体冲击、传统科技类媒体、转型升级 A study on the operation model of scientific and technological media innovation - how to upgrade the traditional media in the new media Chinese abstract In recent years, the rise of the Internet set off a wave of traditional media change. Traditional media, especially newspapers, subscriptions, readers of rapid decline, including large audiences and Internet new media, occupy most of the reading time, change the audience news receiving and media habits are not unrelated. In this environment, the traditional science and technology media, but also in the information environment under the impact of the existence of the survival of the crisis and the crisis. For changing the type of media technology, the pursuit of real-time dynamic content updates, the Internets impact is not completely negative, the new media platform has strong mobility and interactivity, the science and technology reports more quickly for readers to receive. Form the science and technology news was boring with new ideas and expressions is easy for people to understand and accept the changeable. For the traditional science and technology of the media, both the existence of the crisis has brought a turning point. Under this background, how the traditional technology media in the new media era, the media to maintain market share, increase science and technology media management efficiency and its core competitiveness requires a combinat