学术英语(管理)_Unit 1.ppt

Product-Mix Pricing Strategies Price -adjuestment Strategies Unit 1 Studying Business Text B Language building-up Background Information Major pricing strategies New product pricing strategies Product mix pricing strategies Price adjustment strategies Market-Skimming Pricing Market-Penetration Pricing 1、High quality and image，enough buyer； 2、Cost is not high for smaller volume； 3、Competitors hardly enter the market。 1、Market is high price sensitive； 2、Cost is falling as sales volume increase； 3、Low price can keep out the competition。 Text B Language building-up Background Information New-product Pricing Strategies STRATEGY DESCRIPTION Text B Language building-up Background Information Product line pricing Setting price steps between product （系列定价） line items。 Optional-product pricing Pricing optional or accessory products （附件定价） sold with the main product。 Captive-product pricing Pricing products that must be used （诱饵定价） with the main product。 By-product pricing Pricing low-value by-products to get （副产品定价） rid of them。 Product-bundle pricing Pricing bundles of products sold （捆绑定价） together。 STRATEGY DESCRIPTION Text B Language building-up Background Information Discount and allowance pricing Segmented pricing Psychological pricing Promotional pricing Geographical pricing Reducing prices to reward customer responses such as paying early or promoting the product。 Adjust prices to allow for differences in customer，products，or locations。 Adjust price for psychological effect。 Temporarily reducing prices to increase short-run sales。 Adjust pr