Unit2建立贸易关系.pptx

Unit Two建立贸易关系Establishing Business RelationsMany Steps in Business Negotiation inquiryoffercounter-offeracceptanceUnit Two建立贸易关系Aims： Know the channels through which you can approach your new customers. Know how to write letters to establish to foreign clients. Be able to introduce your company to foreign clients. Be able to promote with the words and phrases in this unit.Unit Two建立贸易关系Warming upuserconsumermanufacturerbuy/purchasesell/salemiddlemanretailerwholesalerdealer生产v/n生产商 产品买方 卖方 顾客客户produceproductionproducerproductbuyersellercustomerclient用户 消费者制造商购买 销售 中间商零售商批发商经销商Unit Two建立贸易关系commerce, trade importexportimporterexporterCustomsCustoms dutyquota贸易进口出口进口商出口商海关关税配额,限额 Unit Two建立贸易关系Why we have to establish business relations?为什么要建立业务关系？Unit Two建立贸易关系建立贸易关系的意义As we all know, no customer, no business. So we must try by all means to seek for new connections while consider consolidating the old ones from time to time. In the field of international trade, it is impossible for a firm to know other firms, especially those firms abroad. Therefore , we should ,from any sources, get information on foreign firm.Unit Two建立贸易关系与有前途的贸易商建立贸易关系是创立和发展贸易的基础，这对新老贸易商而言，都是至关重要的。建立贸易关系是交易的第一个环节，良好的开端试成功的一半。因此，在拟写有关建立贸易关系的信函时，应注意礼貌、得体，并将自己要表达的内容清楚的叙述完整。Unit Two建立贸易关系The ways that an exporter can use to seek new customers出口商寻找新客户的途径1、通过报纸、广告2、通过贸易客户的介绍3、通过子公司或分公司，国外代理商的介绍4、借助市场调查5、利用参加商品交易会的机会6、派遣贸易代表团赴国外参观7、通过自我介绍或答复国外贸商的询盘8、通过银行介绍9、通过商务参赞介绍10、通过国内外的商会11、通过建立公司自己的网站宣传12、通过电话簿中的黄页Unit Two建立贸易关系建立业务关系的函电应遵循以下结构：1、第一段是告诉对方我方如何获知对方名址和经营范围；2、第二段先表明与对方建交和开展贸易的意图，再对我公司规模、经验、业务范围、经营品种加以概略介绍；3、第三段邀请对方就具体一种商品进行询价或其他具体要求（或就一种商品进行推销），可要求附寄公司简介、商品目录、价目表和小册子；4、第四段期盼早日回复。Unit Two 建立建立贸易关系H.SimpsonCo.LTD298 South Street, Boston,U.S.AAugust 10,2008Beijing Huamao Group Co.,Ltd566 Dongchangan StreetBeijingChinaDear Sirs, Having obtained your name and address from Messrs. Anderson Co. Rotterdam, we are writing you in the hope of establishing business relations with you.(从何处得知对方公司信息）