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* * * Villanova Women in Business SocietyBreaking Through The Glass CeilingNovember 17, 2010 Creating the Brand of YOU The Key Elements of Personal Branding Presenter: Cindy Ratzlaff Who or What is a Brand? Pepsi, Starbucks, Nordstrom’s and You You must building the brand of YOU even as you serve the needs of an employer Four Elements of Branding Visual Voice Value Variation Visual Present yourself for the job you want, not the job you have. Purposefully create the subliminal message that you are executive material Be aware that even casual business functions are just that - business Vo