Business Research Methods William G Zikmund.PPTVIP

Business Research MethodsWilliam G. Zikmund Chapter 2: Information Systems and Knowledge Management Global Information System Global Information System An organized collection of computer hardware, communication equipment, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities. Data versus Information Data—the raw facts—record measures of certain phenomena which are necessary to provide Information—facts in a form suitable for managers to base decisions on. Characteristics of Valuable Information Relevance Quality Timeliness Completeness Decision Support System A computer-based system that helps decision makers confront problems through direct interaction with databases and analytical software programs. The purpose of a decision support system is to store data and transform them into organized information that is easily accessible to marketing managers. A Decision Support System Has Two Components Database Software Database A database is a collection of raw data arranged logically and organized in a form that can be stored and processed by a computer Data Warehousing Information management term The process that allows information from operational systems to be stored and organized into separate systems designed for simple access Customer Relationship Management (CRM) Bring together lots of pieces of information customer profiles sales marketing effectiveness/responsiveness market trends Provides the enterprise with a complete, dependable, and integrated view of its customer base. Customer Relationship Management (CRM) Management, salespeople, customer service, and perhaps the customer can directly access information e.g. other products a customer has purchased match customer needs with satisfying product offerings remind customers of service requirements Software Various types of programs that tell computers, printers, and other hardware wha