英语广告中的双关语..docVIP

Abstract: Nowadays, advertisements have become an indispensible part of our life that it comes to our view almost omnipresent. Its influences are intangible. It is an art of concentrated, integrated. In order to make full use of the advertisement, rhetorical devices have been put in to use, especially the puns. There are mainly four forms of puns: homophonic puns, homographic puns, grammatical puns, and parody puns. The puns have their own distinctive function so that they are significant in making advertisement. This article focuses on the pun in advertising and the function of the use of pun