第2课 建业务关系Establishment of Business Relations.docVIP

第2课 建立业务关系Establishment of Business Relations 教学目的要求：了解建立贸易关系的几种常用途径（商行、商会、工商行名录、广告、商赞处等）；掌握获取潜在客户信息的渠道；掌握建立贸易关系的一些常用词。 教学重点与难点：建立贸易关系书信的内容；建立贸易关系的常用语句和词汇。 教学时数：共计2学时 （其中理论课2学时，实验课 学时，习题课 学时，讨论课 学时） 教学内容与方法： 2.1 Information Related Ways to get information of prospective clients: 1．Trade Directory 2. Chamber of Commerce both at home and abroad 3. Recommendation from embassies or consulates 4. Advertisements in the newspaper or periodicals 5. Banks 6. Attendance at the export commodities fairs and exhibitions at home and abroad 7. Mutual visits by trade delegations and representatives 8. Introduction from other business firms or friends 9. The Internet 10. Market investigation 2.2 Words and Phrases 1．specialize in专营 2．for your reference供你方参考 3．Win/enjoy great popularity赢得巨大声誉 4．in markets at home and abroad国内外市场 5．There is a great demand of/for sth大量需求 6．give best quotation;offer the best price报最优价 7．by joint efforts通过共同努力 8．establish business relations with…；enter into businessrelations with…；open up business relations with… 建立商业关系 2.3 Writing Steps 1. Source of information (how you learned of his company) 2. Brief introduction of your own company （the scope of your business and little “advertising” on your products or service） 3. Intention of writing the letter (to establish business relations） 4. Provide catalogue, price list and samples 5. Polite ending (expect to get the reply) 2.4 Useful Expression 1．We have learned from the Commercial Counselor’s office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment. 从我国驻贵国大使馆商务参赞处获悉，贵公司是电器和电子产品的主要进口商之一。 2．To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference. 为了给贵方一个我们产品的总印象，我们将另函寄给你们 一份最新产品目录以及一套小册子，供你们参考。 3．We have excellent connections in the trade and are fully experienced in the import business for this kind of product. 我方在贸易界有良好的关系，对这