商务沟通论文全英文版.doc

Developments strategy and future challenges of Youku Tudou Inc’s Company basics The two leading online video platform in China A number two player in China’s online video market Youku and Tudou outline vision for merged company Our Industry Product Development Strong usage growth Mobile business Industry overview and competitive landscape Online advertising market Online video user base growth Online video market growth Strong usage growth Mobile business Competitive landscape Industry ranking Financial forecasts An advertising centric business Opportunity Partnership with social platforms Mobile video market Risks and my opinion The success of our business Appendix DATE: November 28,2012 FROM: Mo Xianteng TO: The CEO Of The YouKu Tudou Inc’s SUBJECT: Developments strategy and future challenges of Youku Tudou Inc’s Company basics The two leading online videos platform in China Tudou is a leading online video provider in China. The company provides a wide range of video contents through both PC and mobile platforms, allowing users to watch, upload, rate, comment and recommend videos. The website was launched as a user generated content (UGC) video platform in April 2005 and started to generate revenues by selling advertising slots in 2007. In 2008, the website expanded its video offering and began to integrate licensed premium contents, such as films and TV shows. By 2009, Tudou had begun to produce its own content, and to develop a focus on in-house broadcasting. Meanwhile, with robust mobile data growth and the rising popularity of smartphones, Tudou launched its mobile video platform through China Mobile in January 2010. Below we present a sample interface that a Tudou user would see while viewing a video. Youku is offering 15,367,500 ADSs to be sold in the offering. Prior to this offering, there has been no public market for the ADSs or our shares. It is currently estimated that the initial public offering price per ADS will be between