intenational business letter.pptVIP

InternationalTrade Business Letter Contents Introduction Principles of Business Letter Layout of a Business Letter Format of a Business Letter Warm-up questions Name the ways of communication you know What is the structure of an English letter? Ways of communication Telephone Fax E-mail Letter Telegram Telex Types of Business Letters Establishing Business Relations 建立业务关系 enquiry 询盘 Offer 报盘 Order 订购 The Process of International Trade Principles of Business Letters A piece of conversation by post 建立业务关系，做成生意，发展友谊 简洁、清楚、自然 从对方立场出发 日常英语基础+简明准确的词汇+贸易术语 7 Cs for Business Letters Courtesy - treating people with respect and concern Consideration Correctness - grammar, punctuation, spelling, using accurate information (show respect to the receiver of the messages) Conciseness – write in the fewest possible words (time is money to the customers) Clarity – tells the readers exactly what they want and need Concreteness – vivid, specific , action verbs Completeness – include all the necessary information and data in the message E.g., You earn two percent when you pay cash. We will send you the brochure next month. We allow 2 percent discount for cash payment. We won’t be able to send you the brochure this month. I避免用词错误： 例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为： 1.We have two direct sailings every month from Hong Kong to San Francisco. 2.We have semimonthly direct sailing from Hong Kong to San Francisco. 3.We have a direct sailing from Hong Kong to San Francisco. II注意词语所放的位置： 例如： 1. We shall be able to supply 10 cases of the item only. 2. We shall be able to supply 10 cases only of the item. 前者则有两种商品以上的含义。 III注意句子的结构： 例如： 1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air. 2.We sent you, by air, 5 samples of the goods which you requested in