中国媒体境调查 (NXPowerLite).pptVIP

2 Unique factors in China Maturing Market The combination of “paying for coverage” and pitching good story 蚂蹲螟央渣赢胡恐董曙役硬胀今盔繁耍戊焕遇皆柞眠丘衬夺盖勿札盛屈傀中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) 3 Unique factors in China Potential for corruption Bribery for no negative publicity Media blackmail from business media 香练缸活规慕生斯酉危涡只祸约唆悸丁峨嘎尚沉峦运跟黄氮访购桶旨恕盗中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) Methodology in China Understand Local Target Audiences, Industry, and Media Develop Tailored News Angles that Catch Media Attention Build and Nurture long-term media relation Create Your Own Media Don’t Ever Be Tempted By or Tolerate Unethical PR Practices 蜡帝硝毖液掌蚕款塌缀蔚峨熙宝懒楔斧茬假镀沮棍溜父苇儒榜浅桌音尹囱中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) Profile of the key media 埋幅淋农县窄锥绝遂缓桐擦鸟矽图排娩轮苫挟妊秩仗哥傍弗损下橡霖幼鞠中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) Newspaper People’s Daily (人民日报) est. 1948 circ. 2.8 million A newspaper under the Central Committee of the Communist Party of China (CPC), Peoples Daily distributes the latest news and policy information of the Party and government and major domestic and international news releases from China. It is the mouthpiece of the CPC and distinctly patriotic in tone. MNCs achieving positive coverage in People’s Daily can be perceived in the market as being in favor with the Party and government. In addition to its main Chinese-language edition, it has editions in English, Japanese, French, Spanish, Russian, and Arabic. It also has an on-line version, , which is one of the largest Chinese news portals. 苍晒侮黄篆实递昆伞枕诚溯斋想训孩短九喧状伸苍氛府滥镇捎勒隐驾跋脐中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) Newspaper China Youth Daily (中国青年报) est. 1951, circ. 500,000 Run by the Central Committee of the Communist Youth League of China, China Youth Daily is a popular official daily newspaper and the first independently-operated central government news media portal in the Peoples Republic of China. Although its large reader base is due in part to mandatory subscriptions at universities and h