会展毕业设计.doc

会展毕业设计 篇一：毕业设计会展 毕业设计（论文） 浅谈会展业的客户关系管理 论文作者： 指导教师： 专 业： 系 （院）： 答辩日期： 管理系 年 月 日 目 录 摘 要 ····························································································································Ⅰ 第1章 绪 论····················································································································1 第2章 CRM理概述 ········································································································2 2.1 CRM的概念 ···········································································································2 2.2 会展客户的类型·····································································································2 第3章 会展CRM的发展现状以及存在的问题 ···························································4 3.1 会展CRM的研究与开发现状 ··············································································4 3.1.1 国外CRM的研究与开发 ·················································································4 3.1.2 中国CRM的研究与开发 ·················································································4 3.2 会展业CRM实施的主要障碍与误区 ··································································4 第4章 会展CRM系统的构建 ·······················································································6 4.1 会展CRM理流程设计 ··························································································6 4.2 会展CRM的实施策略 ························································(转载自：CspeNgBo.cOm 蓬 勃 范文网:会展毕业设计)··································7 结 论 ······························································································································8 参考文献······························································································································9 致 谢 ····························································································································10 摘 要 我国会展业面对竞争激烈、变化多端的市场，怎样发现、吸引、留住客户已成为21世纪会展企业越来越关