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2016-12-26 发布于贵州
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中银淘宝校园卡营销策划方案.doc

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金融产品营销策划书方案名称：中银淘宝校园卡营销策划方案策划机构：第十小组策划日期： 2010-12-01 适用时间： 2011/03/5 -2011/06/10 目录概要提示······························································（03）一、策划目的··························································（03）二、营销环境分析······················································（04）（一）、宏观环境分析··················································（04）（二）、中银淘宝校园卡SWOT分析：······································（04） 1、优势··························································（04） 2、劣势··························································（05） 3、威胁··························································（06） 4、机会··························································（06）（三）、竞争企业分析··················································（06）三、市场面临的问题分析················································（06）（一）信用风险·······················································（07）（二）产业风险·······················································（07）（三）合规性风险·····················································（07）（四）操作或技术风险·················································（07）（五）其他风险·······················································（07）四、营销策划达到的目标················································（07）五、营销策略··························································（08）（一）、客户定位······················································（08）（二）、渠道策略······················································（09）六、具体推进方案······················································（09）七、费用预算··························································（10）结束语································································（11）附录··································································（12）中银淘宝校园卡营销策划方案概要提示：为了发展我们支行办理中行淘宝校园卡客户，扩大银行卡发行市场中客户占有份额，发展潜在客户，提高本支行的经营业绩。我们支行将通过一系列的营销策略，将中国银行和阿里巴巴联手打造的“中行淘宝校园卡”作为我们支行在本地区高校银