次更新).pptVIP

Vivien Irish, WIPO and TPI, Istanbul January 2005 Marketing and Branding Strategies(Trade Marks and Designs) Vivien Irish Consultant Patent Attorney Very early “trademarks” Later trademarks Turkish Trade Mark Act 1995 andCommunity Trade Mark Act A Trade Mark means any sign which can be represented graphically and which is capable of distinguishing goods or services of one undertaking from those of other undertakings “Any sign capable of distinguishing…” Eg: Invented word “Xerox” for photocopiers “Kodak” for cameras “Any sign capable of distinguishing…” “Apple” for computers “Ja