完美公司员工激励机制分析.docVIP

上海交通大学本科毕业论文 直销行业员工激励机制研究 ------以完美（中国）有限公司为例 学 生：江兆平 学 号：711115530010 专 业：工商 Direct selling industry human resources incentives Summary Over the past decadethe direct selling industry in the active management of the Chinese Government and the correct guidance of speeding development, with the Ministry of Commerce of the issuance of the new direct selling license and direct the expansion of the area of the lot has not been direct direct sales giants and domestic direct selling licenses abroadrookie is ready for direct selling company has obtained a license to raise an army, and actively expand the market was mixed, to give legislative management and guidance on the laws and regulations in dire need of the Chinese government, Chinese direct selling industry in rapid development at the same time to develop a legal and reasonable talent incentive system, soenterprises to grow and develop at the same time, bear more social responsibility。 In this paper, the background of domestic direct selling legislation, the employees of each companys incentive system for the study of the direct sales of leading enterprises Perfect (China) Co., Ltd. as an example case, its employees incentives system analysis, a detailed exposition of the company personnel the principles and methods of incentives, as well as some of the views of the companys staff training mode, hoping to get a healthy and orderly development of the direct selling industry in China modest contribution Keywords: Incentive Mechanism, the Perfect Company, Direct Marketing，Human Resource Management 目 录 毕业论文声明 2 摘 要 3 第一章 绪 言 6 第二章 人才激励机制的相关理论 7 2.1人才激励的定义 7 2.2激励机制的层次性 7 2.3激励机制的重要性 8 第三章直销行业人才激励机制问题与对策分析 9 3.1目前直销行业人员管理及激励机制存在的主要问题 9 3.2直销行业激励机制的原则 10 3.3优化直销行业激励机制的策略 12 第四章 完美（中国）有限公司激励绩效实例分析 15 4．1形成积极向上的公司文化和氛围 17 4．2建立科学、合理的激励制度 18 4．3为公司员工提供培训 21 第五章 总 结 23 参考文献 24 致 谢 25 第一章 绪 言 直销立法十几年来，由最初的雅芳公司到今天市场上大大小小的几百家直销公司，从最初的风起云涌到后来的鱼龙混杂，经历了空前绝后的疯狂无序，再后来的浪平风静，中国直