营销策划书目录模板.doc

下载文档 降价啦

419
2
约1.75万字
约 45页
2016-12-28 发布于贵州
举报
版权申诉
保障服务

营销策划书目录模板.doc

1、本文档共45页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

营销策划书目录模板篇一：营销策划书模板(7) 我创业学校：合肥经济技术职业学院论文名称：清凉一夏饮品店营销策划书专业：09营销与策划姓名：许磊学号：0913026 指导老师：杨志仁日期：2011.05.11 1 清凉一夏饮品店营销策划书目录目录???????????????????????????????? 一、前言··························································3 二、关键词························································3 三、产品分析······················································4 四、市场分析······················································4 ⑴目标市场分析····················································4 ⑵市场需求分析····················································4 ⑶竞争状况分析····················································5 五、STP分析·······················································5 ⑴市场细分（segmentation）··········································5 ⑵目标市场（targeting）·············································5 ⑶市场定位（position）··············································6 六、SWOT分析·······················································6 ⑴优势（S）·························································6 ⑵劣势（W）·························································6 ⑶机会（O）·························································6 ⑷威胁（T）·························································7 七、4Ps分析························································7 ⑴产品（Product）···················································7 ⑵价格 (Price) ····················································7 ⑶分销（Place）·····················································8 ⑷促销 (Promotion)············································(来自:WwW.xltkwJ.cOm 小龙文档网:营销策划书目录模板)·····8 八、选址分析·······················································8 ⑴道路交通状况分析·················································8 ⑵人流量分析·······················································9 ⑶选址图···························································9 九、投资的经营损益分析·············································9 ⑴新店的投资预估···················································9 ⑵运营阶段的成本···················································