《AdvertisingCampaignProposal2007.pptVIP

Advertising Campaign Proposal 2007 Combined Buying Power Plus Add-On Options Target Audience: 45 + (Baby boomers) Urban Educated Above average income This segment of the population is in their peak earning years. Objectives Create awareness of Belgium Flanders Familiarize audience with Belgium Flanders Attract both the first time and the repeat travelers Entice FIT travelers to visit for leisure, or as an extension of a business trip Increase the number of overnights and encourage repeat visitors to visit the lesser known cities Product: Flemish Cities A major cultural destination Historic cities Architecture Art Museums Antique Markets Heritage The Art of living well The Gastronomy Fashion Shopping Music Integrated Marketing Strategy Build on efforts made in the 2004-2006 campaigns Keep and expand existing cultural ads New: Integrate press and pr efforts Be cost effective through joint campaigns Build on efforts previously made BTO New York 2006 Campaign BTO New York 2006 Internet Marketing Art Architecture Total cost and buying power: $240,000 Participants: 8 Belgium, Germany, Finland, Holland, Hungary, Romania, Switzerland Spain Cost per member : $30,000 a b c program Total cost and buying power: $120,000 Participants: 3 a Amsterdam (Holland) b Brussels (Belgium) c Cologne (Germany) Cost per member : $40,000 What can WE do in 2007 and beyond? Keep and expand cultural ads Bring in the noiseRadio Campaign Targeted Press and PR efforts Awareness campaign/mailing “What’s Hot in Belgium Flanders” to 100 top newspapers and magazines in the U.S. (1X) E-Newsletter to media and press (10X) Press trips (individual groups) Representation at EUMEX (European Media Market Exchange) in New York, Toronto and Los Angeles (yearly) Art Lifestyle Blend Art Lifestyle Blend * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .