海尔集团战略管理研究.docVIP

摘要 海尔集团取得的巨大成就在全世界有目共睹，海尔从最初的150万资本发展到如今上千亿规模的巨型商业航母。海尔能够取得如此举世瞩目的成就和海尔各个阶段正确的发展战略是分不开的。本文通过对海尔集团各个阶段的发展战略进行详细的介绍，同时分析各阶段发展战略对海尔产生的影响和帮助。最后，我们试图找出海尔在战略发展方面存在的不足和风险，并根据这些不足和分析提出一些解决的方案和意见，希望能给海尔集团今后的战略发展带来参考作用，能够使得海尔集团能够在未来的发展取得更大的成功，真正的实现我国民族品牌在世界的腾飞。 关键词：海尔集团；发展战略；全球化战略；全球化品牌战略 Abstract Haier Group made great achievements in the world to see, Haier from the initial 1.5 million on capital development to the present large-scale commercial carrier 100 billion. Haier to achieve such remarkable achievements and the right at all stages of Haiers development strategy are inseparable. Based on the Haier Groups development strategies in various stages of detail, and analyzes the various stages of development strategies on the impact and help Haier. Finally, we tried to find out the strategic development of Haiers shortcomings and risks, and based on these deficiencies and Fenxi made Yixiejiejue the Fangan and views, Xi Wang give Haier Jituanjinhou the strategic development of Dai Lai role that can make it to the Haier Group development in the future to achieve greater success, the realization of our true national brand in the world to take off. Keywords: Haier Group; development strategy; globalization strategy; global brand strateg 目录 摘要---------------------------------------------------------------------I 1 引言：1 2 发展战略概述-----------------------------------------------------------2 2.1企业发展战略的含义---------------------------------------------------2 2.2 企业发展战略的意义--------------------------------------------------2 2.3 发展战略与发展计划的关系---------------------------------------------3 3 海尔集团发展战略模式分析----------------------------------------------4 3.1名牌战略阶段--------------------------------------------------------4 3.2 多元化战略阶段------------------------------------------------------5 3.3 国际化战略阶段------------------------------------------------------5 3.4 全球化品牌战略阶段--------------------------------------------------6 3.41 为什么要采取全球化品牌战略----------------------------------------6 3.42 海尔对全球化品牌