《万科金域华府样板区分析及对本案的借鉴意义.ppt

* 万科金域华府样板区分析 及对本案的借鉴意义 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 以万科金域产品系列为研究对象，重点以武汉金域华府为主。 本次提报主要通过对金域华府在看房动线、样板区布局规划、样板房体验区等 进行分析，从而找到对本案的借鉴之处。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一、整体动线图及样板区细节介绍 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 看房动线图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 有别于别的楼盘将售楼部立于正门最显眼处，万科的看房动线可谓千回百折， 售楼部安排在样板区的最后。 这样有利于客户在看房前先体验楼盘整体风情格调，此乃一种无声的体验式营销。 更有利于增加客户好感。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1、入口处 ?临街的入口立体字具有很厚重的历史感，是原来厂房的廊架上拆除下来，与武昌的文化气质契合。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 门前城市广场上15根灯柱排列，是门户的旗帜，如同守护者，尊贵感不言而喻。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 茂园的园门隐藏在主干道茂盛绿化带后，由左右各四块铁锈板组成，形成超常规格的四重门户，更显得仪度不凡。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2、进门第一道景观——静中廊 9米高的长廊将城市喧嚣和芜杂之气阻隔在外。且美观、壮丽，表现出浓厚的古典意味。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 3、进门第二道景观——暂闲径、栖寄池、沧浪涌 第二道景观以“水”为主题，寓意风水吉利之意。 在同一空间里，有水，景、池、涌现出主入口景观示范区硬质景观与软质景观浑然一体。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 4、进门第三道景观——遮云拱、九重宇 遮云拱中钢板上挂上黑白的建筑照片，将这个建筑的调性烘托得十分到位，同时云水之纹雕于其上，寓意锦绣心路之吉兆。 Evaluation only.