旧人教版高三英语全一册 Unit5 Getting the message.doc

Unit 5 Getting the message Teaching aims: Goals: Talk about advertising and advertisements Practise expressing and evaluating different views Practise making complaints and expressing emotions Review the Object Complement Write an advertisement Special focus: Improve reading skills and Enlarge vocabulary. Direct Ss to read the 3 passages on the text book; Guide Ss to learn to use the following words and expressions: Advertise, annoy, associate, blame, react, accurate, appeal to, campaign, take… into consideration, persuade, mislead Period 1 Reading Advertising (on P40) Step 1. Warming up Task 1. Check how much the Ss know about advertising and advertisements By discussing the advantages and disadvantages of advertisements. Advantages Disadvantages 1 1 2 2 3 3 Step 2. Reading Task 2. Read the passage and try to get more knowledge about advertising. Step 3. Post-reading Task 3: Answering the questions on P41; Step 4. Homework Finish all the exercises on Word Study and Grammar on p42--43. Period 2. Integrating Reading Skills Words that sell (p44-45) Step 1. Revision Check how further the Ss know about Advertising and advertisement; Check the homework. If necessary, give some examples to review the Object Complement. Exercise 1-4 on p180-181 is specially designed to check the Ss if they are familiar with the Grammar. Step 2. Read the passage and finish the exercises attached to the passage. Step 3. Extensive Reading: Advertisement Service ( From a net page) Banner advertisement: Network advertisement is common method whose quantity of information is great. Standard advertisement scroll:４６８×６０pix. Home page: 5000 Yuan per month; Branch home page: 2000 Yuan per month; page: 1000 Yuan per month. 2.Logo advertisement: Logo advertisement is a familiar graphics mode of advertisement. Standard advertisement scroll: 230*33 pix. Home page: 200 Yuan per; Branch home page: 100 Yuan per month; page: 30 Yuan per month. 3.Float adver